Improving direct marketing productivity by as much as 100% is possible with well-developed and carefully applied predictive models.
Predictive models can identify the customers and prospects most likely to respond to your acquisition, cross-sell, retention, or win-back marketing efforts. Customer transaction history, acquisition and service channels, and geo-demographic data can drive models to tell you where you should focus your marketing investment and eliminate expensive direct marketing that will generate little to no results.
Aventine Partners creates more valuable predictive models through deep modeling development and implementation expertise, including:
- Industry-specific issues and success factors
- Direct marketing practices and techniques
- Success metric identification and measurement
- Third-party data sources
- Data transformations
- Marketing insight and program ideation
Good predictive models don’t just tell you whom to target, they tell you why. Models from Aventine are not a black box. We guide clients through the model drivers and implications, leaving you with greater insights about who responds and why.
Without understanding the insights that drive list selection, marketers cannot target the creative and offer to develop the most effective campaign. And insights generated about the drivers of responsiveness can launch entirely new strategies and approaches to growing your business.
Spend less, grow more. Your customer data and the analytic discipline of Aventine Partners can make this result a reality.
