Gerald Hughes

Jerry Hughes is a founder of Aventine Partners, where he focuses on data-driven marketing strategies with a particular concentration on customer value issues and applications of Culture Graphics.

Prior to launching Aventine, Jerry led the media and telecommunications practice at Inforte Corp., a consultancy focused on improving customer acquisition, growth, and retention with integrated marketing strategy, analytics, and technology solutions.  He has also consulted in the areas of business strategy and value-based management at Luminant Worldwide, an interactive strategy and marketing agency, and Braxton Associates, the strategy consulting arm of Deloitte.  Working across many industries, his clients have included:

American Airlines Bonnier Corp. British Petroleum Brown-Forman Chicago Mercantile Exchange Chicago Stock Exchange Chubb Group CNA Insurance Delta Air Lines EDS Estee Lauder

First Data Corp. GATX Herman Miller Intercontinental Hotels Prudential Insurance R.J. Reynolds Sears Tiffany & Co. Time Warner Ubisoft United Air Lines

Jerry has also worked in the direct marketing industry, leading the Sales & Marketing, Product Management, and Partner Development functions at Rewards Network, a loyalty marketing company.

Prior to his consulting career, Jerry held corporate lending and finance positions at the Harris Bank, Bank of Montreal, and Union Bank of Switzerland.

Jerry holds an A.B. in Government from Dartmouth College and an M.B.A. in Finance and International Business from the University of Chicago.