When commenting on Warren Buffett's classical allusion in yesterday's post, I realized that nowhere on this site have we described the origin of our firm's name, Aventine.
We started our firm as HCE Analytics (the "H" and "C" for Hughes and Cahill), but as we began to grow became convinced we needed to jettison this insipid name.
We both have a liberal arts background, retain our love for the classical tradition, and bring a philosophical outlook to our work. So, combing the ancient world for inspiration, we stumbled upon Aventine, one of the seven hills of Rome.
It turns out that the Aventine Hill features in the story of the founding of Rome, as told Ennius, in which Romulus and Remus were vying for rights to name their new city (Roma or Remora). They decided to settle the matter through augury: whichever could spot the flight of auspicious birds first would gain the honor. Romulus was smart enough to climb the Aventine Hill, from which he was able to first espy the high-flying birds. The name Aventine likely comes from the Latin for birds, aves.
Hence, today we throw three coins in a fountain in Rome, not Remusville.
Hopefully you see the analogy. Using data and analytics is like being smart enough to climb the Aventine. Work with us, and you, too, can be king!
You may have noted the normal distribution curve in our logo. It's also a hill.
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