It's always exciting to be able to apply analytics to a problem in real-time. So often we are looking in the rear view mirror to analyze the events that took place 12 to 24 months ago and applying the insights to the current situation.
When the financial tsunami struck at the end of last year, one of our clients became acutely concerned about taking action to manage attrition in its investor base. Amid the swirling market uncertainty, they had limited resources for this unplanned initiative late in the fiscal year, and asked Aventine to develop a model to identify the most at-risk investors.
Among the challenges was determining the right metric target behavior (unusual, out-sized fund redemptions) and accounting for the dramatic change in the environment in 2008. Nonetheless, we developed a model that has proven effective, and will continue to refine the approach in 2009.
We've just added a case study describing this project, and a PDF version is available for download. Hopefully this might spark thinking about what new phenomena in your business would lend themselves to using predictive models as part of the response. Certainly, we all have plenty of new challenges to confront these days.
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