Aventine Partners

Grow More, Spend Less

We recently produced the brief, narrated presentation below to describe the value of marketing analytics to our clients.  There are really only four fundamental ways to create value: 1) grow revenues, 2) reduce costs, 3) decrease risk, 4) release capital.  One of the ways we differentiate our work at Aventine is that we focus on and measure as many of the four as practicable.

This particular video is targeted to publishers, but provides a good quick overview where we work with clients to create value from customer data.

Marketing Analytics Jump Start for Publishers

For some time at Aventine we have done work with newspaper and magazine publishers on customer analytics addressing a variety of problems.  Increasingly, economic consitions in these sectors have made it more difficult for circulation marketers to make investments to increase their use of customer insight and targeting analytics.

Fortunately, for most publishers that are just beginning the process, the issues, questions, and approaches are similar.  We have been able to take advantage of these similarities to develop some standardized, and therefore cost-effective, approaches to getting started.  This has led to the launch of our Marketing Analytics Jump Start for Publishers solution.  The video below provides some more detail.